Friday, February 16, 2007

Film Star in trouble for alcohol ads

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In India any Public figure doing alcohol ads is not liked by many people & many times it brews a storm with the masses. Earlier it was Cricketer Ace off-spinner Harbhajan Singh who created tension among the Sikhs in the country when he appeared in an alcohol ad for keeping his hair open in the advertisement.
Picture: Harbhajan Singh on the ramp

Harbhajan Singh, who was pulled up by the Shiromani Gurudwara Prabandhak Committee [S.G.P.C.], the apex religious body of Sikhs, had said that he respected emotions of the people of his community and did not do it intentionally. Later he apologized to the Sikh community for 'hurting' their emotions by keeping his hair open in the ad. 'If my action has hurt the Sikh community, then I feel sorry for it. I will take note of it (in future),' Harbhajan had said at that time.

Now its the turn of leading Southern Indian film star, Mohanlal against whom Prohibition activists are making lot of noises, as he has appeared in whisky advertisements. They want the actor to apologize for violating laws that ban direct liquor advertisements.
Picture: Film Star Mohanlal in alcohol ad

Mohanlal has a huge fan base in Kerala for his roles in local Malayalam language films. He has also had some Bollywood hits. Protesters say his appearance in the whisky campaign will encourage alcoholism. Kerala has the highest per capita consumption of alcohol in India.

Alcohol advertising is banned in India & Brewers have used different methods to get around the ban, sometimes promoting non-alcoholic drinks with near-identical labels to the alcoholic ones. Read more.............Trouble brews over alcohol ads

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